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The idea for ProDG originated from its sister company AvSolutely,
a purely web-based company serving the needs of the aviation industry. A
function of AvSolutely is the design of web sites for aviation companies;
the snowball effect led numerous clients, not related to the aviation industry,
to AvSolutely for web development. The founding member, a pilot with marketing
and design experience, resolved that AvSolutely would retain its aviation-related
image and started a new company to cater for other industry markets.
With this in mind, Thomas Kellner, dedicated to providing the means for
companies to embark on a web-presence strategy by providing quality service and |
Future Projections
Whilst the Southern African business environment has realised
the importance of a web-presence for sustainability, the need for web-strategy
based on the tenet of web-usability is not fully recognised. The current
business environment is portentous for web development companies in Southern
Africa due to the current upswing in the global marketplace and an industry,
which is currently entering its shakeout phase. Companies (potential clients)
are realizing that web presence alone will no longer suffice in the competitive
environment. Web-design companies must extend their service and product
range to meet the requirements of more informed and demanding customers,
who require a website that supports their business. Web-designers who do
not meet the increased standards and requirements to transform the website
to a business tool, by offering superior service, will not remain competitive
or sustainable entities. |
